Fay

25 December 2006

Outline

Topic: Which one do you like?

Introduction:
The small grocery stores and large supermarket stores are convenient for out life.
They not only provide food but also offer necessaries of life.
The small grocery stores and large supermarket stores are similar to the marketing strategies.
They offer reasonable price, competitive products and nice services to attract customers to buy their products, and increase their sale.
Both of them have the same ambition to benefit the whole markets.
I take an attitude to be a customer to compare 7-11 and Carrefour.

Body:
7-11 is a small grocery store.
It founds a lot of stores in Taiwan.
For the price, it sale their items that prefer a signal item, but the price is a little higher than Carrefour’s.
But it is easy to customers to buy and carry it.
Carrefour is a large supermarket store.
They found about fifty stores in Taiwan.
They provide a variety of products and low price to attract customers to buy their products.
Customers have to buy a big amount of products.
And it calculates of cost of products would be saved.

For the service, 7-11 and Carrefour, both of them are reputable stores.
7-11 is a small and narrow store, but it near by a residential area, schools or workplaces, and also open all day.
The clerks are nice and close to customers.
They always wear smile on face and kind attitude to serve.
The clerks can handle all of customer’s actions and satisfy their requirement immediately.
Carrefour has a big and wide marketing place and many parking spaces, and open at midnight.
The clerks are busy to supply products.
Sometime, they are not kind to customers.
Customers hang around conveniently and buy diversified products.
But if a customer has a question or requirement, they would not help them on the moment.
The clerks can not handle the situation of customers and marking place directly.

For food service, Carrefour provides many kinds of food services such as delicatessen or cooking meals on the spot.
It accord with customer’s demand that cooking food or prepare a meal.
It offers a variety of food for customers choosing in delicatessen area.
Similarly, 7-11 provides convenience food such as a lunch or sandwiches
They use the microwave oven to heat the food, and send it to customers in short time.
Customers order a meal from mail-order catalogues, and it will be sent to everywhere under refrigeration.

Conclusion:
The small grocery stores and large supermarket stores are convenient to our life.
Different stores have different prices, services, and food.
According to everyone’s requirement has a different style of consumption.
However, both of them are convenient and easy our life.

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